Perfume Parlour Blog

The strongest perfume type is Extrait de Parfum (also called Parfum or Pure Perfume), with the highest fragrance oil concentration — usually 20% to 40% — and the longest longevity. Traditional attars (pure fragrance oils, alcohol-free) are technically even more...

Yes, perfume does expire. Most fragrances last around 3 to 5 years unopened, and roughly 1 to 3 years once opened — but that clock speeds up in Pakistan's heat. Sunlight, high temperatures, and humidity break perfume down faster, so...